Pop-Up Launch

What do you do when you’ve got a new, fabulous product, and need to get your brand out there? Host a pop-up of course!

When Serenity West was in the works, we started to notice a few pop-up shops in our neighbourhood and throughout Vancouver. What a fantastic idea!

We’ve explored a few spaces like Little Mountain Shop, and have discovered a myriad of lovely new brands we like, and now follow. We probably never would have discovered these brands otherwise. Luckily, we like to spend our weekends strolling through the independent shops of Vancouver, because we love to support our local and sustainable businesses.

Inspired by the talent in our city, and our fellow entrepreneurs, we decided to look into hosting our own pop-up. We browsed Vancouver’s retail spaces available on This Open Space, who make it easy to find, and book unique spaces like the one we eventually snagged in the heart of Gastown.

At the same time, we were working with some very talented people who make our clothing. Coincidentally, they had a line of menswear that they wanted to launch as well.

So… together we created Black Spruce.

The pop-up is perfect for those of you who want to see and feel the luxury that is our linen. We are excited to meet you!

Featuring Serenity West and Stede, Black Spruce will be “popping-up” at 348 Water St. from June 20-27th.

We are thrilled to announce that Black Spruce will be having its official launch party June 21st, from 5-7pm.

Come help us celebrate!